CEO Keith Hoogland speaks about his motivations for carrying CBD in Family Video stores.
Informational video explaining why Family Video began to carry CBD
An informational promo for the new CBN sleep aid carried at Family Video stores.
In 2018, the DVD rental chain Family Video branched out into the cannabis industry and started carrying CBD products in its stores. Part of the challenge of selling this product was finding a way to educate potential customers on the health benefits and legality of the substance. We ended up crafting a 6 month educational content campaign to help the public understand why their local DVD rental store started carrying cannabis. Video content was a major part of this campaign as it cemented the branding of health products at Family Video.
I produced, filmed, and edited all CBD video content for social media channels, YouTube, paid advertising, and in-store content.
Story Board | On-site Audio & Video | Color | Editing | Sound
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